BoujitUK pilot coming soon

The whole look. Your number.

Boujit is your shopping buddy. Tell it the occasion and what you want to spend, and it puts together a complete outfit from UK shops, whether that’s £50 or £5,000.

Boujit
Pick a number

Wedding guest · warm · womenswear

Your look.

  • Linen overshirt
    Form&Co
    £28
  • Satin cami
    Atelier No.9
    £22
  • Slip skirt
    Atelier No.9
    £24
  • Strappy sandals
    Everfield
    £18
Total £92£8 under your number

Your Showstopper

Swap in the printed wrap for £6 more. That makes £98, £2 under your number. Your call.

An example to show the idea. These items, shops and prices are made up.

How it will work

  1. Tell it the moment

    A wedding, an interview, a first date. Add the weather, your style and your number.

  2. Get the whole look

    Every piece you need, chosen to work together, with the total shown against your number.

  3. Buy from the shop

    Each piece links straight to the retailer, so you buy from them as usual. Delivery and returns stay with them.

Your body, your rules.

Tell it what you’d like covered and what you love to show off. Off somewhere warm but keeping your arms covered? It looks for the linen overshirt, not the vest top.

  • Cover my arms
  • No open-toe shoes
  • Show off my legs
  • Define my waist
  • Cover my neck
  • Light, breathable fabrics
  • Bare my shoulders

Your style preferences stay private and are never used for ads.

Fabric, in the shop’s own words.

Where a retailer lists what a piece is made of, you’ll see it exactly as they state it, so you can choose what feels right for you.

Boujit can’t tell you whether something is safe for an allergy or sensitive skin. If that matters to you, please check with the retailer before you buy.

One piece that lifts the look.

Meet the Showstopper: one optional piece that takes an outfit from fine to memorable. If it costs more, you’ll see exactly how much before you decide.

Good to know

Who is it for?
Adult women and men in the UK, to begin with. Whatever you're dressing for, and whatever you want to spend.
What about the price range?
You set it, from £50 to £5,000. The pilot's selection will be strongest across high-street and mid-range pieces, and it will widen from there.
Which shops will it use?
A hand-picked selection of UK retailers to start with, chosen by a person rather than scraped from everywhere.
Do you earn money when I buy?
Not during the pilot. Links go straight to the shop and we earn nothing from them. If that changes, we'll label those links clearly.
What does it cost?
Joining the list is free, and you can leave it any time.
When can I use it?
We're building it now. Everyone on the list hears first.

Occasion. Number. Look. Sorted.

Be first through the doors when the pilot opens.